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Understanding Craigslist

Many people hear the name Craigslist and know it refers to some sort of website but many are still unclear about the different ways in which Craigslist can be used especially in affiliate marketing.

However, Craigslist receives over four billion page views per month so there are obviously many people who have a better understanding of the services offered by Craigslist.

Essentially, Craigslist is similar to the classified section of a newspaper where individual can either post advertisements or respond to existing advertisements.

There are a variety of different advertisements offered online and presented in a group of different categories to make it easier for users to find these advertisements.

Whether you are new to Craigslist or a veteran of the online community this article may offer useful information about some of the uses of Craigslist.

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Community Section

If you are not part of the Craigslist community, you may be missing out on a wealth of financial opportunities as well as the opportunity to learn more about the happenings in your local geographic community, the chance to debate important issues, the opportunity to meet potential friends or romantic partners and the ability to buy or sell items.

Like I mentioned, Craigslist receives over four billion page views per month making it abundantly clear that the Craigslist community is an extensive one with many members around the world.

This article will focus on just a few aspects of the Craigslist community including finding jobs, meeting friends, buying or selling items and discussing important issues.

Finding Jobs on Craigslist

One of the most well known uses of Craigslist is to find a job. These jobs can be permanent full time jobs, temporary jobs, contract positions and even telecommute positions.

Those who are interested in finding a new and exciting career opportunity can browse through Craigslist and search for potential matches in a number of different categories and locations.

In addition to browsing through the different categories included on Craigslist, job seekers can also use the search function to search through all of the categories for jobs which may have been placed in categories the job seeker did not consider browsing.

Community members can also find potential jobs by posting their resume through Craigslist. There is a section dedicated to resumes in Craigslist and those who are interested in posting their resume can do so for any desired location.

One secret to posting a resume that will gain attention is to include a descriptive headline for your resume. For example an administrative assistant looking for work in the medical field might consider posting a headline that reads, “Administrative Assistant in Medical Field” as opposed to “My Resume”.

This is helpful because those who are browsing the resumes in search of an administrative assistant are more likely to click on the first resume than the second because the aforementioned headline is more descriptive.

Meeting Friends on Craigslist

Whether individuals are looking to meet a platonic friend or a romantic partner or simply looking for a roommate, there is a place on Craigslist for them to post an appropriate advertisement or view existing advertisements.

Advertisements for roommates can be placed in the housing section of Craigslist while advertisements seeking friends or romantic partner may be placed in the appropriate category of the personals section.

As with any posting on Craigslist, care should be taken to follow all guidelines and restrictions when posting in the personals section of the community.

 

Selling Items on Craigslist

Those who are looking to sell items may also turn to Craigslist for assistance. Craigslist has a for sale section which is divided into sections such as bikes, furniture, musical instruments, computers, clothes, household items and even motorcycles and boats.

There is even a section for those who are offering items free of charge and those who are seeking the opportunity to barter with others. There is also a wanted section for those who are seeking a specific item they cannot find offered for sale elsewhere on Craigslist.

There are however, some restrictions placed on the type of items which can be sold through Craigslist. For example the sale of firearms is not permitted in the sporting goods section and pornographic items cannot be offered for sale in the CD/DVD/VHS section.

Care should be taken when purchasing any item online to ensure the item is in the condition reported in the advertisement. Craigslist offers a page dealing with scams to provide users with useful information which can help to ensure their transactions operate smoothly.

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Discuss important Issues on Craigslist

Members of the Craigslist community can also discuss important local and national issues with other community members.

There is a discussion forum with a number of different categories for users to exchange information or debate important issues. When participating in these forums it is wise to follow the guidelines set forth by Craigslist.

Meet Dates with Craigslist

Craigslist can also be used to find potential dates. There are however, a number of strict restrictions enforced in the personals section. Most importantly Craigslist does not allow individuals to impersonate another individual in a personals advertisement.

Those who place a personals advertisement on Craigslist have a number of categories from which to choose. They can post an advertisement seeking platonic relationships, seeking romantic relationships, seeking missed connections or other relationship related scenarios.

Personals Section

The Personals section is where individuals can meet platonic friends or romantic partners. This section is set up with a number of different categories making it possible for both heterosexuals and homosexuals to find potential dates.

The personals section is restricted to users over 18 years of age. Additionally, there is a category in this section called rants and raves for community members to sound off about issues which they feel are wrong.

Visitors are cautioned that this section may contain offensive or otherwise objectionable material and should not be visited by those who are easily offended.

Discussion Forums

The discussion forums provide a location for individuals to voice their opinions, answer questions or otherwise exchange information. This section is divided into a number of different categories to make it easier for users to find others who share their interests.

Certain categories allow users to post without logging in while other sections require users to log in before posting. Participating in the discussion forums and providing insightful comments and accurate answers to questions while also placing your affiliate marketing link to a business website can help to drive traffic to an e-commerce website. However, when doing this, care should be taken to avoid making posts which will be perceived as spam.

Housing Section

Craigslist’s housing section offers a variety of options related to lodging. Users of this section can find apartments or homes available for rent, sublet opportunities, potential roommate situations, house or apartment swaps, real estate sales, vacation rentals and even storage, parking and office space for rent or sale.

Services Sections

In the services section, service providers may place advertisements for the types of services they offer. Advertisements should be placed in appropriate categories but if there is no appropriate category the advertisement may be placed in the generic small business section.

Gigs Section

The gigs section is similar to the jobs section but advertisements in the gigs section are supposed to refer to one time only opportunities as opposed to ongoing work. For example advertisements for volunteer staff needed for a one day event should be placed in the gigs section while advertisements for full time staff positions should be placed in jobs.

Promote our Business with Craigslist

One of the most popular uses of Craigslist is for business promotion. Both small businesses and large corporations can take advantage of the free advertising offered on Craigslist to promote their business and attract new customers.

Business owners are free to place advertisements on Craigslist in the section for services offered. This section is broken down into a number of categories to allow business owners to place their advertisement in the most appropriate location where it is likely to reach the target audience.

There is also a section for small business advertisements but it might be more worthwhile to place advertisements in one of the appropriate categories because it is more likely to be found by interested individuals.

Since its launch in 1995 Craigslist.org has quietly become the largest online classifieds website in the world with a regional presence in 190 cities, across 35 countries.

Each month over 10 million people log on to the seventh most popular website to buy and sell just about everything. From real estate to furniture, promoting services such as contracting, house cleaning and even babysitting – Craigslist is the one spot where anyone can connect regionally to fill a need.

As its popularity has continued to increase, so have the possibilities for both large and small vendors to market their wares on Craigslist. What’s the big attraction?

For the most part Craigslist is 100% free to post and search. Only do job postings in San Francisco, L.A and New York City cost a small fee to post. Otherwise, Craigslist is an open free source for new targeted customers, ripe for the picking, just waiting for your affiliate marketing business to give them what they want.

Craigslist is a regionally based website that truly promotes community involvement. However, you can post in any of the available metros and multiple metros as well.

The trick is in designing an ad that gets people’s attention, getting on a regular posting schedule, following the rules (or at least not overtly breaking them) and searching for new customers daily.

Simplicity in ad design is paramount and it matches the vibe that Craigslist likes to attract – peer-to-peer, real human interaction.

It lacks the commercial aspects that add fluff and confusion in exchange for simple ads, most posted by real folks. Design your ad to fit into that scheme is key to a successful campaign.

Get into the habit of posting often on Craigslist and hit multiple metros with different ads to get more reach (if your business can support it). It’s free to post so what do you have to lose?

Understanding Craigslist rules are fairly simple as they are openly published. They are super picky about what you can post, but there are exceptions like livestock and anything illegal (drugs, guns, etc.)

One of the major rules that I see as a marketing rule more than a terms of service rule is to post in the category that best corresponds with your product type. This ensures your ad will reach the best target without adding to useless clutter.

Over 8 million people post monthly on Craigslist and that number grows every day. Don’t just sit back and post ads, answer ads seeking your products and services as well.

Craigslist is one of the best ways for every business, large and small to find a new voice online for little more than elbow grease.

Using Craigslist to Network

Networking is an important part of any business, especially affiliate marketing and Craigslist offers individuals a variety of networking opportunities.

Whether you have an established business and are looking to advertise, you are looking to learn more about a particular business or you just want to meet individuals who share a particular interest, Craigslist can be an excellent resource.

Craigslist offers all of these opportunities and more to those who are interested in starting to network or expanding their networking capabilities.

Using Craigslist to Organize Offline Networking Opportunities

Organizing offline networking opportunities is just one of the many ways in which individuals can use Craigslist for networking purposes. One example of when this type of opportunity may be worthwhile is for a situation where a businessperson is in the line of direct sales.

Often these direct sales opportunities involve the individual hosting parties where others can sample and learn more about the products offered. These types of parties can be very lucrative for a skilled salesperson that has a passion for the products they are selling.

Examples of the types of businesses which benefit from sales parties include direct sales opportunities including cosmetics, toys, pet products, romance items, nutritional supplements and other products.

Whether the products are so wonderful they literally sell themselves or they require a skilled salesperson to convince the audience of their worth, the most important part of direct sales is networking.

This is where Craigslist can really help. Those who are interested in organizing sales parties can take advantage of the large number of community members reached by Craigslist to find new potential clients.

Placing an advertisement in an appropriate section on Craigslist gives the salesperson the ability to reach a large target audience.

The one major caveat to using Craigslist to organize offline networking opportunities is care should be taken to ensure the safety of all of those involved.

When setting up offline meetings, sales parties or other networking opportunities it is wise to arrange for these meetings to take place in a busy public place.

This will help to deter the possibility of a potentially dangerous situation. It will also help to put potential clients more at ease and make them more likely to participate in your networking opportunity.

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Using Craigslist to Organize Online Networking Opportunities

Craigslist can also be used to organize online networking opportunities which are perfect for anyone involved in the affiliate marketing business. Examples of the ways in which Craigslist can be used to organize online network include the following:

* Directing traffic to a website

* Directing traffic to a message board/Lead capture page

* Soliciting participation in an e-newsletter

Those who sell a product or service through an e-commerce website may be interested in using Craigslist to advertise their web address. An advertisement which is placed in an appropriate location on Craigslist can have the effect of reaching a very large audience.

The appropriateness of the location on the advertisement depends on a number of factors. In general an appropriate location is anywhere on Craigslist where the advertisement is likely to be viewed by a large amount of members of the target audience.

Those who are interested in organizing online networking opportunities for like minded individuals to share ideas can also use Craigslist to accomplish their goal.

Placing an advertisement on Craigslist which directs traffic to a message board can help to create a thriving community. Again it is important to place this advertisement in a location where the target audience will be reached.

Finally, those who publish a regular e-newsletter can also use Craigslist to increase their number of subscribers. Whether the e-newsletter is published daily, weekly, monthly or according to some other schedule Craigslist can be used to solicit email addresses from those who might be interested in receiving these newsletters.

Summary

Craigslist is not only useful in situations where individuals are seeking to organize networking opportunities. It can also be helpful for individuals who are looking to join pre-existing networking opportunities. These individuals would benefit from following links pointing to websites or message boards placed in advertisements throughout the community.

 

 

 

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